How to Write Company Bios That Influence Buying Decisions
Learn how to write company bios that actually influence buying decisions with specific frameworks, psychology insights, and proven strategies.
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Brand strategy insights
Ideas, frameworks, and marketing thinking informed by 30 years of brand and messaging experience, to help you build a brand people remember.
What are "Limiting Beliefs" and How To Address Them
Learn what limiting beliefs are and how to identify and address the mental blocks that stop qualified prospects from buying your product or service.
Stop Using Buzzwords and Jargon in Your Marketing
Learn how to write effective marketing copy that converts by ditching buzzwords and jargon for plain language that connects with customers.
How to Get Your Whole Team to Tell the Same Brand Story
Learn how to get your whole team telling the same brand story with proven strategies for brand messaging alignment across departments.
Why the Best Brand Strategy Isn't About You at All
Learn why the best brand strategy focuses on customer transformation, not company achievements. Build messaging that makes customers the hero.
Why "We Care About Quality" Isn't a Business Differentiator
Stop competing on quality claims every competitor makes. Learn why quality isn't a differentiator and discover business differentiation tips that work.
The Ordinary Business Guide to Brand Storytelling
Learn authentic brand storytelling for ordinary businesses. Build compelling narratives from everyday customer problems and transformations.
How to Build Content for the 5 Stages of Customer Awareness
Learn how to create content for all 5 customer awareness stages, not just ready-to-buy prospects. Build pipeline with stage-specific messaging.
How to Stand Out in a Saturated Local Market
Learn proven local seo tips and business differentiation strategies to dominate saturated markets through unique positioning and optimization.